crv229_coverKarl Gerth is the author of As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything. Karl explains the enormous impact that the deliberate creation of consumer culture in China is having on inside that country and around the world. Specific topics of discussion include the frenemy relationship between The People's Republic of China and The Republic of China (better known as Taiwan), China's famous "ghost cities," and the penetration of advertising and brand consciousness into the impoverished countryside.